Where Did We Come From?

GroundUp Media

was born in 2007 out of a passion for music and the video's that make it come alive! When Gareth first picked up the video camera to help a friend make a music video he suddenly felt the thrill of creating something from a simple idea, using his ingrained determination to see it through to the finished product. Once the first music video was done, he was addicted to the process and needed to take it further.

With limited funds and a simple vision to produce video's that were inspiring, unique and valued, GroundUp Media began literally, well, from the ground up! Five years later, the business has flourished and many clients have experienced the passion, dedication and creativity that we pour into each production. (And we know they like it because they keep coming back!)

GroundUp Media is thriving and now has big dreams. The vision is rapidly expanding to produce multimedia that is inspiring, unique and valued to meet every need. (The GroundUp Media family knows that the early values that gave us roots will help us fly.)

2013 will be a year of development and growth for the company and our teams are looking forward to many exciting projects with our existing valued clients and those they recommend us to. We know that our business grows because our clients are delighted with our work and we aim to delight each client without exception.

GroundUp Media

is carefully structured to offer the best service through the most efficient approach. Our leadership team includes:



  • Gareth "The Sage" Moll – founder, entrepreneur and kingpin also known as the Managing Director.
  • JJ "Top Gun" Du Plessis – business partner and head of the Aerial Division.
  • Dominick "Ninja" Mortier – creative whiz kid, animator and entertainer formally sporting the title Creative Director.
  • Antoinette "Task Master" Short – chief organiser, marketer, and all round PR genius occasionally called the General Manager.

They lead a team of videographers, pilots, editors, photographers, producers, presenters, writers and office assistants. We welcome interns from time to time who remind us to pass on what we know, and grow the future.

GroundUp Media – we'll take your idea and elevate it - from the ground up.

GroundUp Media

has done a number of projects which have allowed us to use conventional videography as well as our extraordinary aerial videography technology which greatly enhanced the footage. Aerial videography and photography uses helicopters, planes, radio controlled (RC) helicopters, unmanned aerial vehicles (UAV) or drones.

Our unique Aerial Division allows us to get the best presentation angle on any shot. The high tech drones are quickly deployed at a fraction of the cost of renting an actual helicopter and pilot, and have the ability to capture footage in areas and sites which are inaccessible to helicopters. GroundUp Media makes use of top pilots in the country, one of whom won the 3D Masters Aerial Aerobatics Competition in 2010 and are SAMAA (South African Model Aircraft Association) registered.

We’ve had the most fun filming a sailing regatta at the Vaal dam, racing at Swartkops, the Lexmark Project with the loud! crowd at Goldreef City and a recent visit of General Electric Global CEO to South Africa. Our hearts were touched filming GroundUp Media sponsored videos for the launch of Cotlands Toy Libraries.

Our highlights for 2012 include the Momentum 94.7 Cycle challenge, Jo’burg Day, working with Riaan Manser as the Gillette ProGlide ambassador, and the MAQ promotion in Soweto with The Creative Counsel (TCC).

We are determined to move to greater heights in 2013 after winning the National Small Business Champion Awards in 2012 – thank you for the recognition from the National Small Business Chamber (NSBC).

Why Clients Choose GroundUp Media?

"Over the past four years we have used GroundUp Media for many of our corporate clients' photography and film requirements. We have been thrilled with their professionalism and attention to detail. Their unwavering patience and willingness to fulfil our vision has been a pleasure to work with. We are delighted to recommend their services to anyone looking for a quality AV experience…We do see GroundUp Media as an extension of our own team, and wish them all the best for a successful future!" – Cathy Steyn, Managing Director, Loud Consulting.

“The turnaround time was very quick and changes were made quickly” Nicolette Brink, Campaign Manager, Creative Counsel.

“Your professionalism is refreshing” Sharon Poyner, Managing Director, Rubix Shuttles and Transfers.

Customer Video Testimonials:

Watch - Run and Gil, the MD’s of The Creative Counsel

Clients and Brands GroundUp Media has worked with over the years:

  • Ad Talent
  • Avo SA Association
  • Blue Label Telecoms
  • British Telecoms (BT)
  • Clover
  • Cryo-Save
  • Danone
  • General Electric (GE)
  • Glaxo Smith Kline (GSK)
  • Property Point
  • JDR Protection
  • Junior Achievement South Africa (JASA)
  • Kimberley Clarke
  • KWVs
  • Lexmark
  • L'Oreal
  • Loud Consulting
  • Management
  • Transformation Solutions
  • Microsoft
  • MTN Qhubeka Grand Prix
  • Nedbank
  • Nokia
  • Novartis National Small Business
  • Chamber (NSBC)
  • Old Mutual
  • Peddinghaus International
  • Potato SA Association
  • Pratley's
  • Primedia
  • Proctor & Gamble (P&G)
  • Product of the year Public Relations Institute for Southern Africa (PRISA)
  • Reckitt Benckiser
  • Samsung
  • SOS Children's Village
  • Spar
  • Standard Chartered Merchant Bank (SCMB)
  • The Creative Counsel (TCC)
  • Thourgood Marshall
  • Tiger Brands
  • Ulwazi Group
  • Unilever
  • Vodacom
  • Waggener Edstrom

Our Exceptional Services:

We offer excellent photography and videography services and use our aerial videography to add another dimension to the footage and edit. This is further enhanced by the animation used in special effects and title animation in editing.

Video:

  • Events
  • Corporate Profiles
  • Internal Engagement
  • Induction
  • Training
  • Promotional
  • Debriefing
  • Viral /YouTube
  • Conferences
  • Broadcast

Photography:

  • Corporate
  • Events
  • Conferences
  • Product
  • Pack shots
  • Studio
  • Location Shoots
  • Advertising
  • Posters

Aerial Video & Photography:

  • Security
  • Surveillance
  • Properties
  • Architectural
  • Landscaping
  • Agricultural
  • Mining
  • Industrial
  • Remote Sensing
  • Events
  • Conferences

Small Business Initiative:

  • Corporate videos for SMME's at low costs to help create awareness of their products and services, helping them grow.

Social Media:

  • Creating and incorporating viral videos into social media strategies.

Animation:

  • Our in-house creative director produces a variety of animations including Motion Graphics, Title Illustrations, Character Special Effects, Clay, Pixelation, Cut-out and Paperless, as part of videos and/or in standalone animation videos.

Presentations and Public Relations